The Latest Novelty Candy Trends in 2025
The Latest Novelty Candy Trends in 2025
The confectionery world is buzzing with exciting trends that go beyond just sweet treats. Here are the latest novelty candy trends taking over the industry in 2025:
- Multi-Sensory Experiences
Candy makers are creating products that engage more than just the taste buds. Like popping candies that tingle in your mouth! these multi-sensory treats are captivating consumers, turning candy into an experience. - Hybrid Candy Creations
Hybrid candies that combine different flavors and textures are on the rise. With double dipping lollipops, combining a dip powder candy with a fruity lollipop, this allows consumers to experience a sweet hybrid experience when it comes to trying different treats. - Limited Edition & Pop Culture Tie-Ins
Limited-edition candies tied to popular movies, TV shows, or viral social media moments are gaining popularity. These exclusive candies, like Barbie, Hot Wheels, Peppa Pig and Transformers licensed-themed novelty treats create buzz and appeal to fans. - Diet-Friendly Snacks
With more people seeking allergen-free and healthier options, vegan, gluten-free, and low-sugar snacks are becoming mainstream. Think sweet and savoury pretzel snacks. The fusion of savory and sweet is a growing trend, offering unexpected, yet delicious combinations. These pretzel snacks are guilt free treats that are catering to consumers with dietary and lifestyle restrictions without sacrificing fun. - Interactive & DIY Candy Kits
DIY candy kits, such as the Barbie Bracelet Kit, are a hot trend, allowing consumers to create their own candy masterpieces. These interactive experiences let fans customize their candy creations, blending creativity and indulgence into one.
The candy industry is embracing novelty with exciting, diverse, and sensory-rich products that appeal to all kinds of sweet-tooth adventurers in 2025!
Trends in Baking 2021
This pandemic really brought out people’s creative side! The spike in new small businesses is crazy, especially with baking! WOW, baking really took off, every other post on Instagram is about assorted fruits, smash hearts, and other sweet boxes, we love to see it! Our baking Décor line, Twinkle, has really seen tremendous growth, we are keeping up with all the following trends emerging within the baking community, here is a spin on some of our faves!
Meringue treats have been a huge hit, these light fluffy treats are the best summertime addition. Here is our take on them, we made them into meringue POPS! Yes, pops. These are the definition of too cute to eat. These go perfectly in a party tray, custom dessert arrangement & as a basket stuffer!
Chocolate covered strawberries were already a fan favourite before this pandemic, but man have people gone creative with these!! From beautiful custom assortments to wine infused, there are endless options with the diverse berries. We hopped on the train, and did chocolate covered pretzels, again SUCH a hit in the custom sweet boxes!
Goodies on a stick! From cake pops and cakesicles, baked treats are evolving from a slice of cake to the most adorable snack size creations. Some of the work we have seen from fellow baking fanatics has left us speechless. From edible gold powders, 3D flowers and hand painted designs these delights are art! Here is our version with a cookie for Father’s Day.
What’s your current favorite baking trend? Tag Twinkle baking décor to be featured and showcase your work!
